The Dangers of Overpricing

A listing price that is beyond MARKET VALUE RANGE can affect the sale of a property.

  • Statistically, a home on the market will get the most buyer interest in the 1st six weeks of listing.
  • If the price is not in the current market range, fewer buyers are attracted, and fewer offers are made .
  • Marketing time is prolonged, and initial marketing momentum is lost.
  • The property attracts “lookers” and helps competing houses look better in comparison.
  • If a property does sell for above true market value, it may not appraise, and the buyers may not be able to secure a loan.
  • Since time lapses, and buyer interest is not high, the property may eventually sell below market value.

PRICE & EXPOSURE SELL A HOME

Lots of traffic is what sells a home!

Without human bodies walking through your home, (physically or through a virtual tour) it doesn't matter if it's the best deal around or the most beautiful in your neighborhood – it still won't sell.

In order to get the most traffic possible in the shortest time:

PRICE must be right from the very beginning.

If the home is priced very near what the market analysis indicates it will sell for:

You will get the most traffic - and offers.

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